APO, SELF(N) FOR ALL.
APO is a French brand that advocates a smooth transition towards natural cosmetics and sustainable accessories.
Our products are designed to be used, shared, preserved. They are composed of few ingredients that work and this, without compromising on the result and the sensoriality.
At APO, we create healing experiences to benefit yourself, your tribe and the planet.
2019, Roubaix. APO is born, born of a desire to find meaning.
After 30 years of experience in the field of hygiene, Antoine DUCOS wants to shake up the codes of the cosmetics industry.
For him, the bathroom is the ideal place to question the way we consume, while respecting ourselves and the planet.
Through multiple encounters, he discovered the promises of solid cosmetics: reduced plastic consumption, preserved groundwater, protected and respected skin...
TODAY WITH A TEAM OF PASSIONATES WE LEARN EVERY DAY HOW TO CREATE TREATMENT EXPERIENCES TO BENEFIT YOURSELF, YOUR TRIBE AND THE PLANET.
BE YOUR BEST ALLY TO SUCCEED IN CONSUMER DIFFERENTLY TOGETHER.