BAIXE
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- Since 1985
BAIXE is a Marseille clothing brand that embodies the evolution of an emblematic institution of local fashion. Founded in 1985 under the name Maison Casablanca by stylist Hélène Racine, the company experienced a major turning point on April 30, 2024 when it became BAIXE.
This transformation is part of a family transmission. Basile Baixe, Hélène Racine's youngest son, took over the reins of the company after supporting its development since 2018. This name change symbolizes a passing of the baton while preserving the heritage and values that have forged the brand's reputation over the decades.
BAIXE stands out for its commitment to “Made in France”. All of its products are designed, cut and assembled in Marseille, with a manufacturing workshop integrated into the main boutique on Cours Julien. This local approach promotes French artisanal know-how and contributes to the economic vitality of the Marseille region.
Initially aimed at women, the BAIXE collection has expanded to include a men's and mixed line, reflecting the inclusive spirit of the brand. The launch of the first men's collection took place on May 28, 2024, marking an important milestone in the evolution of the company.
BAIXE positions itself as a sustainable and eco-responsible brand, favoring a short circuit and slow fashion approach. It only offers two collections per year, adapted to the seasons, and is committed to upcycling practices to reduce textile waste.
With its boutique located in downtown Marseille and its online presence, BAIXE continues to attract a loyal clientele while attracting new fans of ethical and local fashion. Under the leadership of Basile Baixe, the brand aims to strengthen its digital presence and gain notoriety, while remaining faithful to its original DNA: comfort, fluidity and style.
This transformation is part of a family transmission. Basile Baixe, Hélène Racine's youngest son, took over the reins of the company after supporting its development since 2018. This name change symbolizes a passing of the baton while preserving the heritage and values that have forged the brand's reputation over the decades.
BAIXE stands out for its commitment to “Made in France”. All of its products are designed, cut and assembled in Marseille, with a manufacturing workshop integrated into the main boutique on Cours Julien. This local approach promotes French artisanal know-how and contributes to the economic vitality of the Marseille region.
Initially aimed at women, the BAIXE collection has expanded to include a men's and mixed line, reflecting the inclusive spirit of the brand. The launch of the first men's collection took place on May 28, 2024, marking an important milestone in the evolution of the company.
BAIXE positions itself as a sustainable and eco-responsible brand, favoring a short circuit and slow fashion approach. It only offers two collections per year, adapted to the seasons, and is committed to upcycling practices to reduce textile waste.
With its boutique located in downtown Marseille and its online presence, BAIXE continues to attract a loyal clientele while attracting new fans of ethical and local fashion. Under the leadership of Basile Baixe, the brand aims to strengthen its digital presence and gain notoriety, while remaining faithful to its original DNA: comfort, fluidity and style.
