Smooth Touch: Bio-Based Bamboo Razor Starter Set

The sustainable alternative for customers who aren't ready for safety razors. Smooth Touch combines the ease of a familiar cartridge system with a premium bamboo handle and 96% bio-based materials. Award-winning design that bridges the gap between convenience and eco-friendly beauty. THE MISSING LINK IN SUSTAINABLE SHAVING Retailers often face a dilemma in the shaving category: customers want to avoid plastic waste, but find traditional safety razors intimidating or time-consuming. Smooth Touch is the solution. It is the perfect entry point for the modern eco-conscious consumer who demands sustainability without sacrificing the convenience of a familiar cartridge system. ZERO LEARNING CURVE Unlike double-edge safety razors, this razor features a flexible head and 5-blade system. Your customers can switch to sustainable shaving immediately without changing their routine. As a refillable system, it drives customer loyalty and recurring visits for blade refills, offering higher rotation than one-off safety razor sales. CLEAN BEAUTY COMPLIANT Designed for the clean beauty aisle, we removed the synthetic gel strip found on mass-market razors. This "naked" design specifically appeals to customers at beauty salons and concept stores who prefer using high-quality shaving soaps or oils without chemical interference. PREMIUM DESIGN & MATERIALS The ergonomic bamboo handle is designed for aesthetics and grip, making it a standout item on the shelf. The cartridges feature premium Swedish steel for a close shave and are engineered with 96% bio-based materials, significantly reducing plastic waste compared to standard drugstore brands. AWARDS & RECOGNITION Shaving Product of the Year 2025 (Beauty Innovation Awards) & Winner European Product Design Award.