A story of passion for hair care, but also of family and tradition, which has lasted for over 55 years. We meet the wants and needs of consumers around the world by creating products designed down to the smallest detail.
Since February 27, 1967, we have been able to transform a small workshop into a modern industry without losing our artisan DNA, made up of attention to detail, constant search for quality and the ability to adapt to a constantly changing market. We have summed it all up in Mastery Lab: the perfect combination of Italian know-how and craftsmanship, creativity and self-improvement. Study, investment and research are our beating heart.
During its 55 years of activity, Barex Italiana has always known how to adapt to the changing needs and tastes of consumers. Typical of the history of our country, the transition from the artisanal dimension to the industrial dimension has not lost the founding values of the family and the importance of placing people at the center. Values such as honesty, commitment and the courage to innovate allow - and have allowed - the company to become an ambassador of excellence and Italian style, thanks to an industrial dimension guided by an artisanal approach, synonymous with research, style and attention to detail.