
In 1970, French entrepreneur Marcel Bich launched the BIC 4 Couleurs pen, which allows you to change colors in one click without ever changing pens. This model with a body covered in a sparkling golden frosted texture will brighten up your daily life: we all need a touch of sparkle in life! Essential when it was released, iconic today, the BIC 4 Colors pen has been used for decades by lovers of the BIC brand around the world. Millions of BIC 4 Color pens sold, but which always have a special place in everyone's history: favorite pen for some, daily work instrument for others, essential note taker for school and high school students or creative instrument for artists. Timeless, the design of the BIC 4 Colors pen is easy to spot: two-tone round body, clip for hanging it on notebooks and pockets, pierced ball at the tip which signs the product. A BIC, a real one. Available here in boxes of 12.