Box of 12 BIC 4 Colors Original ballpoint pens

In 1970, the French entrepreneur Marcel Bich launched the BIC 4 Colors Original pen, which allows you to change color in one click without ever changing the pen. 

Essential when it first came out, iconic today, the 4 Color pen has been used for decades by BIC consumers around the world. 

Millions of BIC 4 Color pens sold, but which still have a special place in everyone's history: favorite pen for some, daily work tool for others, essential note-taker for primary and secondary school students or creative tool for artists. 

Timeless, the design of the BIC 4 Color pen is easy to spot.