Cendrea Nature
About Cendrea Nature
Minimum order €20
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Brand location Ploudaniel, Brittany, France
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Since 2021
Made in France
Based in Ploudaniel in Finistère, bringing back into fashion the totally ecological laundry detergent of our ancestors was my first challenge (2021).
Cleaning products made from polluting petrochemicals are a scourge, both for the environment and for health. In addition to destroying the aquatic environment (because all the toxic substances present then end up in rivers and seas), these products cause irritation, allergies and cancer. A recent scientific study has also been able to make the connection between the use of harmful products and the appearance of lung cancer among cleaning staff. But the poisoners (manufacturers) continue inexorably to use toxins without the consumer, through ignorance or taboo, being truly informed. With the help of advertisements, each one as ridiculous as the last, the destruction continues. Money before the planet. Washing while polluting, isn't that an aberration?
I make 100% natural household products from potassium hydroxide obtained by mixing wood ash and rainwater, a recipe well known to our ancestors since before the appearance of polluting household products from petrochemicals, our ancestors used this famous "potash" or "wood ash water" to wash their laundry.
I enriched the product range with a multi-purpose cleaner, a dishwashing liquid, household soaps and scouring powder, under the Nature&Progrès label, an association of consumers and producers whose specifications remain the most demanding of all today because it is the only label to prohibit all petrochemical substances and synthetic products.
Cleaning products made from polluting petrochemicals are a scourge, both for the environment and for health. In addition to destroying the aquatic environment (because all the toxic substances present then end up in rivers and seas), these products cause irritation, allergies and cancer. A recent scientific study has also been able to make the connection between the use of harmful products and the appearance of lung cancer among cleaning staff. But the poisoners (manufacturers) continue inexorably to use toxins without the consumer, through ignorance or taboo, being truly informed. With the help of advertisements, each one as ridiculous as the last, the destruction continues. Money before the planet. Washing while polluting, isn't that an aberration?
I make 100% natural household products from potassium hydroxide obtained by mixing wood ash and rainwater, a recipe well known to our ancestors since before the appearance of polluting household products from petrochemicals, our ancestors used this famous "potash" or "wood ash water" to wash their laundry.
I enriched the product range with a multi-purpose cleaner, a dishwashing liquid, household soaps and scouring powder, under the Nature&Progrès label, an association of consumers and producers whose specifications remain the most demanding of all today because it is the only label to prohibit all petrochemical substances and synthetic products.
