Da'Dude by Younghair – UK

Our story goes back more than 50 years when my mother opened a hair salon in the small surfing coastal town of Varberg, Sweden. I picked up on her passion and in 2015, we took charge of her salon. As a professional hairdresser and salon owner, my main mission is to help people regain their self-confidence, and listen to their stories. So is styling their hair in a way that matches their look, and personality.

Yet, I thought something was missing with the professional products I was using. I only want what’s best for my customers. Not being able to offer them the “full experience” as I imagined it became a source of frustration. So, along with help from my husband, we did what any hyper-passionate person would do. We created the hair product range I needed in my day-to-day job. Starting with Da’ Hair Spray in 2015, only 2 years after I took over my mother’s salon. This is how our Da Dude brand’s story began.


Later that year, we introduced Da’Wax. In 2016, we brought another product to the market: Da’Beard Oil. In 2017, we introduced Da’Salt Water Spray - a means to provide that “beach look” hair every day of the year. The latest addition to our little collection is Da’Power Powder, launched in 2019.


It’s more than a dream come true, it’s our way of giving back to the community. To the people who have trusted us with their hair, hearts, and personal histories along our journey. Being able to develop affordable, professional hair products that you can also use in your day-to-day life is no easy mission. But we’re proud to say that after a long ideation and “test and learn” process- we’ve made it.


55 years’ worth of family tradition in hair and customer care are condensed in both our product line. And the reason we are doing this is simple. To bring joy and build personal confidence in the Swedish way- to your house, all over the world.