“GENESTINE: THE REVIVAL OF A HISTORIC BRAND »
This is the story of enthusiasts of French spirits and old liqueurs, who revive a forgotten brand that was nevertheless a flagship of this specialty in the 19th century.
Génestine, one of the oldest spirits brands in France founded in 1845 and the largest distillery in France in the 1920s, is back after 70 years of closure! Génestine Distillery founded in 1845 and reawakened in 2021.
We worked with archivists, antique dealers, librarians, to find traces of the past, and relaunch the brand… We remade the same bottles, logos, labels, as in the 19th century, logo created by Auguste Bartholdi the sculptor of the Statue of Liberty.
From the first months, the rebirth of the brand has aroused a certain curiosity on the part of the public, the media and professionals.
The presentation of the products is neat, timeless retro/chic presentations.
100% natural ingredients and often processed fresh, we do not use any artificial colorings or flavors, and our prices are consistent.
A consistent and complete range of aperitifs and digestifs. 3 aperitifs: Vermouth le Gaulois, Grande Gentiane, artisanal Pastis “Pastis Sauvage” and 4 digestifs Royal Menthe, Zeste Limoncello, Verveine La Verte De Clermont, ELIXIR 1845 liqueurs made from 80 plants aged in Oak Barrels.
Recognition of the profession: during the most prestigious competition for the best spirits in the world, WDA, the World Drinks Awards in England, GENESTINE won three medals, a very rare event in the history of the competition...
Commercially, we do not sell our products in mass distribution and we leave our brand exclusively to wine merchants, restaurateurs and delicatessens.
History, tradition, quality, Génestine and its unique history is a brand apart. Génestine is growing, we hope to count you among our ambassadors…
Sébastien Jolivet :.