We simply make good food for dogs and cats! No frills and premium quality. Species-appropriate and responsible. Developed by our dedicated team of nutrition experts, in collaboration with veterinarian Dr. Karin Schlotterbeck.
In addition to love, care and understanding, our animals need above all a species-appropriate diet and pure, healthy meals. It doesn't have to be complicated. That’s why we rely on balanced and nutritious recipes and the best ingredients – because our animals trust us and we give them what they need.
We love the “real” and act accordingly. We do our best every day to make everything even better. Simpler, more understandable, more transparent. We ask questions. Not infrequently us too. What drives us is our hunger for knowledge and pure curiosity.