Psychology Book - Influence

In everyday life, we use influence all the time: in raising our children, to convince our spouse or friends, on social media and of course in our professional lives... We instinctively use it, but do we have the right methods of persuasion, adapted to how the human brain works? Drawing on the latest discoveries in neuroscience, Tali Sharot explains that influence requires aligning with the other: their beliefs, their emotions, their motivations, their ability to act, their curiosity, their stress level, their place in society. HAS From these 7 factors, it provides all the tools that allow you to change the beliefs of your interlocutor, to convince them, to educate them... in short, to influence them effectively and sustainably!