It all started with a question:
What makes a gift truly unforgettable?
At El Cartel, we believe it’s not just about what’s inside the box — it’s about the story it tells, the moment it creates, and the experience it unlocks.
Founded by a group of spirit lovers, travelers, and storytellers, El Cartel was born out of a desire to bring the world of premium whisky and rum to life — not just as a drink, but as a shared ritual. From smoky Islay expressions to rich Caribbean blends, we handpick each bottle not for mass appeal, but for character, craft, and conversation.
Our tasting boxes are invitations — to slow down, to explore, to connect. Every tube, every note, every detail is curated for those who crave more than just a sip. Whether it’s a gift for someone else or a journey for yourself, El Cartel is a passport to discovery.