Frond UK

Frond is an independent homewares business based in Cornwall, England. We design and make elegant planters with a purpose. At Frond, we aim to simplify and de-mistify the watering cycle of houseplants with a holistic, bottom-up approach. Our products provide the best conditions for healthy roots and thriving houseplants.

House plants are becoming increasingly popular in almost all indoor environments, and at Frond, we think this is fantastic. However, due to poor pot design and misunderstood watering techniques, there is an ever-increasing trend of buying beautiful houseplants and then replacing them soon after, as they've started to perish, much like a bunch of cut flowers.

At Frond, we recognise this is not a sustainable system, so we aim to simplify and de-mistify the watering cycle of houseplants. With thoughtfully designed products that are the envy of every home, our planters are elegant and effortless, providing unparalleled benefits from the tranquillity of thriving houseplants.

Based in Cornwall in the South West of England, Frond is a small independent business with a passion for plants, design and all things biophilic. Launching in February 2021 with our flagship product Flo, a self-watering planter, Frond now has four planters available in a range of options that provide the perfect home for a large range of houseplants and interior environments.