Street Style: Nike

Nike – Street Style traces the brand's incredible journey from its humble beginnings in 1964 as Blue Ribbon Sports to its current status as a global leader in sports and style. HAS Through a rich selection of photographs and anecdotes, this book explores the key moments that shaped Nike's identity: the creation of the Tiger Cortez in 1967, the choice of the name and the famous logo, the bold campaigns, and of course, the legendary collaboration with Michael Jordan. It also highlights the brand's impact on streetwear and its pioneering role in technological innovation in sports. Supported by renowned athletes such as Serena Williams, Tiger Woods and Cristiano Ronaldo, Nike has established itself as an essential reference, at the crossroads of culture and performance. An inspiring book, perfect for fans of urban fashion, sports and design.