Created with passion, "Once upon a time" was born from a simple but powerful idea: to help families and couples transmit their emotions, memories and values through unique and timeless objects. It all started in 2022, during a humanitarian trip to Indonesia, where we were deeply touched by the story of a mother with cancer who was filling out an advice book for her children. Inspired by this moment of rare intensity, we decided to design a range of books to fill in that allow everyone to write personal messages to accompany their loved ones in the key moments of their lives.
Our products, recommended by psychologists, have been designed to meet deep emotional needs, particularly in situations such as parenthood, marriage or major life transitions. We also offer special editions for families, couples, and grandparents, so everyone can leave a lasting legacy of their love and guidance.
Committed to an ethical approach, part of the profits from "Il était une fois" is donated to humanitarian projects, such as the construction of schools or wells in remote areas. Each book sold is much more than a product: it is a gift loaded with emotion, an intergenerational transmission, and a family support tool.
Today, "Il était une fois" is establishing itself as an innovative player in the world of emotional stationery and the transmission of memories, with one ambition: to offer families around the world a simple and profound way to share what matters most, their story.