I'M GOLDEN was born in 2023 in the heart of Emilia-Romagna (Parma); it is the brand of the company La Esteta S.r.ls.s.,
whose main goal is to offer unique and innovative skincare products.
The CEO's intuition was to create a convenient and practical sunscreen cosmetic cream product in resealable and reusable 25ml sachets.
I'M GOLDEN SPF helps the skin stay hydrated and toned, as well as protecting it from UVA/UVB rays; the activator intensifies the tanning process by promoting the “awakening of melanin”. They are called “sun creams” precisely because of the significant presence of highly sought-after active ingredients within them.