For families on the go, IN THE POCKET BABY provides parents with innovative solutions that make an the family life with children easier and more enjoyable. IN THE POCKET BABY was founded in Sweden in 2007. Working with experts in the fields of textile design, outdoor equipment and parenting, we have created a range of amazing products, which are flexible, user friendly, highly functional and, above all, easy to carry around. The bestseller – the IN THE POCKET BABY®SEAT – has been sold in tens of thousands of pieces, all around the world