ADD Group, a company specialized in the sale of products for children and seniors, was founded in 2011 with the aim of creating added value for its customers.
The first step is the opening of a retail shop in Gussago (BS).
Wholesale distribution began in 2013.
Following the increase in sales volumes, in 2017 the headquarters were moved to Cazzago San Martino (BS).
In 2018 ADD Group obtained exclusive distribution of the Dailee brand throughout Italy.