Affinity is a line full of charm, with a touch of gourmand, floral and spicy fragrances. New enhanced formula, with the introduction of a blend of active ingredients with known hydrating properties naturally present in the NMF* (Natural Moisturizing Factor), capable of protecting natural hydration and respecting the skin's balance. CHERRY NOTES Juicy and fruity cherry notes blend harmoniously with notes of rose and jasmine, enriching them with sweetness. A light and lively touch for the body. WHAT IS NMF: The skin's natural moisturizing factor. It is a mix of substances naturally present in the skin's hydrolipidic film. WHAT IS THE FUNCTION: NMF components work synergistically to maintain skin hydration, preventing dryness and contributing to a healthy skin barrier. The shower gels, body washes, and liquid soaps are enriched with four hydrating active ingredients chosen to support and enhance the action of NMF: 1) GLYCERIN 2) SODIUM PCA 3) LACTIC ACID Already present in NMF, they provide hydration thanks to their ability to retain water. 4) VITAMIN E, Antioxidant. The line is dermatologically tested to offer maximum safety.