It was for their children Jackson and Reece who had eczema that Colin and Janet invented kinder by nature wipes, shocked to discover that many of the ingredients used by big baby brands were to blame. So they started the family business affectionately named Jackson Reece.
In close collaboration with dermatologists and pediatricians, they started working on their first product: the world's first anti-eczema baby wipe. They have always been deeply fascinated by our planet and passionate about doing their part to protect it.
After discovering that polyester - the plastic used in 99% of baby wipes - causes chafing and irritation, they realized there was an opportunity to save their baby's sensitive skin and the planet at the same time. As a result, the Kinder By Nature philosophy was born.