Ankorstore /  JeansTrack

JeansTrack

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  • Since 2017
Jeanstrack: The Sports Denim Revolution

Jeanstrack is a Spanish brand that fuses the technical functionality of outdoor sports with the casual aesthetic of denim, offering versatile garments that can be worn for activities such as climbing, mountain biking, and trekking, as well as for everyday wear. Founded in 2017 by Santiago Ripollés in Castellón, the brand was born from the need for clothing that combines performance and style without compromise.

Our history is rooted in decades of experience in the denim industry. The Ripollés family has been linked to the world of denim since 1978, when the current CEO's grandfather opened one of the first denim factories in Spain. This legacy allows us to develop unique finishes and manufacturing techniques that differentiate us from traditional sports brands.

Jeanstrack is distinguished by its focus on sustainability and local production. Ninety percent of our garments are designed and manufactured in Europe, reducing our environmental impact and ensuring high quality standards. We also employ technologies such as ozone cleaning, the use of recycled materials, and the "Track Zero" initiative, which measures the sustainability level of each garment.

Our value proposition is clear: we design 2-in-1 garments, ready for mountain adventures and perfect for urban use. Iconic models like the "Turia Jeans" and "Roca," made with bi-elastic denim and strategic reinforcements, offer the durability and elasticity needed for climbing and mountain biking, without sacrificing their casual style.

On a commercial level, Jeanstrack has managed to position itself in key markets such as Spain and France, with continued growth in the outdoor sector. We are committed to a hybrid sales model, combining e-commerce, marketplaces, and specialized distributors, with a presence in physical stores and climbing gyms.