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LAGOM

Ships orders within 3 to 5 days

Minimum order €100

All brands in one minimum checkout of €300.00 and always shipping free

Since 2011

LAGOM is a Swedish word that means 'just right' or 'in perfect balance'. True to this philosophy we combine quirky details, classic shapes and retro references with innovative ideas and modern materials to achieve that elusive equilibrium. We are a small, independent British boutique brand with a worldwide heritage. We work with small manufacturing businesses, co-operatives and talented artisans in Asia and Europe supporting family run, ethical enterprises with rich history.

Because everything we produce is made in small quantities with emphasis on uniqueness the selection of clothing and accessories that you will find will be eccentric, very different to what's available on the high street and hopefully will make you smile! You won't find the traditional seasonal collections chasing the latest fast fashion craze. Instead we update our ranges as and when there are gaps, promoting a sustainable, slow fashion way of stylish dressing.