Lebubè is a line of hybrid cosmetics: makeup with skincare benefits.
Formulated for all skin types with skincare ingredients, our products combine the aesthetic properties of makeup with the benefits of skincare actives – to nourish, soothe and hydrate your skin while you wear them.
Lebubè was born from Mirta's personal experience with hormonal acne, which led her to rethink what she applied to her skin. Together with her sister Vicky, she began developing delicate and effective formulas, true hybrids between makeup and skincare, created in Crema – the founders' hometown and the heart of the Italian cosmetics district.
Lebubè embodies a simple, respectful, and authentic idea of beauty: vegan, Halal-friendly, multifunctional products with over 80% natural ingredients. The name comes from the Crema dialect, “l’è bu’ bè” – “it’s very good” – and reflects the desire to create cosmetics that are truly good for those who use them.
Retail Presence
- Present in 40+ stores in Italy
- We will be hosting a pop-up at La Rinascente (December 2026)
- We will be exhibiting at WSN Paris (September 2026)
Our Products
✨ Makeup + skincare in one product
🌱 Vegan and +80% natural formulas
🕌 Halal-friendly certification
🧡 Inclusive and community-driven brand
🇮🇹 Made in Italy (Cream)
♻️ Upcycled & skin-first ingredients
🧪 Clinically tested
📦 Sustainable packaging (FSC and recycled materials)
Why retailers choose Lebubè
🛍️ Strong sell-through: Hybrid products simplify choice and increase rotation (makeup + skincare in one)
🔁 Natural repurchase: Treatment formulas + daily use → returning customers
🧠 Easy to sell in-store: A clear concept that can be explained in seconds: fewer steps, more benefits
🧡 Distinctive brand on the shelf: Recognizable aesthetics + strong tone of voice → captures attention and conversions
🌍 Perfectly aligned with today's customer: Inclusive, skin-first, multifunctional, conscious ingredients
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