Maison Izel was born in 2016 on the island of Groix, driven by Chrystèle’s passion. It all begins with jewelry from elsewhere, including golden Buddhist bangles that seduce her friends despite their flaws. She then decided to create better finished and higher quality rushes. In Thailand, she collaborated with a craftsman to perfect the technique, incorporating gold leaf and a connector engraved with a mantra.
The first gold, silver, champagne and pink gold models were an immediate success. Chrystèle then launched the Rainbow collection, with bright colors and varied finishes. Today, Maison Izel is the reference in Buddhist rushes, combining authenticity and know-how, and remains unrivaled despite imitations.