urn up the volume on your makeup routine with the Beautyblender® Electric Violet Edition. Bold, vibrant and full of energy, this limited colourway gives the cult-classic sponge a high-voltage makeover – while delivering the same flawless blending results trusted by pros worldwide. Made with the exclusive aqua-activated™ foam, Electric Violet doubles in size when wet, becoming ultra-soft and bouncy. It absorbs water, not makeup, so your favorite foundation, BB cream, concealer or powder stays on your skin for a natural, airbrushed finish. The edgeless design blends effortlessly across every contour of the face – from cheeks and forehead to hard-to-reach areas like the nose and under the eyes. Just wet. squeeze. bounce. for a seamless glow that's as electric as the sponge itself. Like every Beautyblender®, Electric Violet is latex-free, vegan and cruelty-free, and proudly made in the USA. Clean after each use with Blendercleanser® and replace every 3–6 months for the best performance. Light up your beauty routine with Electric Violet – bold color, flawless blending, unforgettable looks.