The new power of corporate influencers (non-fiction, corporate, business, corporate governance, social media, marketing)

Nobody represents a company better than its employees. This book shows why corporate influencers are so valuable. Corporate influencers share curiosity, passion and enthusiasm for their work and their employer on social media, in the work environment and in the private sphere. These social media-active employees are becoming increasingly important in the communication mix, because, among other things, they charge a brand with emotions and make them approachable - an important success factor for companies. But how do companies succeed in inspiring employees to become active as corporate influencers? And: How do companies gain trust in the communication of their employees? Klaus Eck and Dr. Winfried Ebner show at the organizational, team and individual levels which tools can be used to build a successful corporate influencer community. The price is: fixed retail price Release date: 2/22/2022