As all of us are spectators (fortunately!) of the new perspective change that society is having on the importance of promoting the consumption of natural, conscious and safe products that contribute to caring for the environment, we feel obliged to create something new that surpasses the conventional models of sale of natural cosmetics to which we are accustomed today, both in form and in message. Natury is the only cosmetics brand that sells packaged products to end customers and also promotes the "bulk" model for professionals in its own stores. Because we want you to take care of the planet in the same way that you take care of your skin, ethically and consciously.