Oaï of Life is a fashion, decoration and accessories brand with a unique graphic identity.
Oaï of Life is above all a universe.
A dense graphic universe with original patterns conveying a free and positive spirit, created by Joan, graphic designer and founder of the brand with Severine.
A universe inspired by the South, and in particular Marseille, a solar, multiple city and its joyful urban disorder, the “Oaï” from which we draw our creativity.
A universe that we find both in the casual style of our t-shirts, in screen-printed works that bring art into our daily lives, or even carefully designed objects (bag, memory game, carafe, etc.)
Oaï of Life is also a screen printing workshop in which we print some of our creations in limited series. Screen printing is a printing technique based on the stencil principle that we particularly like and that we practice in an artisanal manner.