The most iconic man with a flat cap in Sicily was born from an idea of Giuseppe, who wants to depict the history, tradition and beauty of his land with a single image. Rich in tangible and intangible assets. Paesano is the way an Italian called another Italian who emigrated to another country. It was a way to recognize oneself, to maintain the authenticity of those who came from the beautiful country, but above all to give importance to those who felt part of a large family.