The Playforever story begins when 11-year-old Julian Meagher, the old parking lot, searches for supercars hidden in the dust away from prying eyes. He was already observing their elegant shapes and brilliant details.
This early fascination with the beauty and magic of these anthology vehicles suggested the ambition of a lifetime: to create a "heritage" collection of timeless toys.
Playforever vehicles are an eclectic mix of art, fashion, traditional design and modernism.
Playforever believes in the taste of beautiful things through an authentic design and an impeccable finish. For Playforever, the compromise between details and quality does not exist.
Creators of ultra-resistant art toys, designed to last a lifetime.