Powerbeärs is the innovation leader for functional fruit gums and cool snack concepts. The better-for-you recipes offer clear added value and have already received several awards, including the Good Food Award 2021 from Women's and Men's Health Germany.
The portfolio includes products for gamers, fitness enthusiasts and fans of vegan nutrition. The connection to global A-brands from the video game sector such as Tetris is created in a playful way, which guarantees a high level of attention at the PoS.
In addition to better snacking concepts, Poerbeärs always pays attention to the taste experience for all products and therefore offers smart fruit gums with a delicious taste.