PurePlay
Ships orders within 3 to 5 days
Minimum order €100
All brands in one minimum checkout of €300.00 and always shipping free
- Since 2018
Instagram
pureplaystore
PurePlay is a family-run workshop from Romania, dedicated to creating sustainable, Montessori-inspired wooden toys.
Our journey began as filmmakers and parents, inspired by our daughter to design toys that nurture creativity, curiosity and screen-free family playtime. Each toy is carefully crafted by us from solid steamed beech wood – CNC-cut for precision and hand-finished with natural carnauba wax for a smooth, child-safe touch.
Certified to EN71 European toy safety standards, PurePlay toys are made to last, combining modern craftsmanship with timeless design. From our flagship ABC Animal Set to imaginative matching and memory games, every piece is designed to encourage open-ended play and meaningful learning moments.
Our journey began as filmmakers and parents, inspired by our daughter to design toys that nurture creativity, curiosity and screen-free family playtime. Each toy is carefully crafted by us from solid steamed beech wood – CNC-cut for precision and hand-finished with natural carnauba wax for a smooth, child-safe touch.
Certified to EN71 European toy safety standards, PurePlay toys are made to last, combining modern craftsmanship with timeless design. From our flagship ABC Animal Set to imaginative matching and memory games, every piece is designed to encourage open-ended play and meaningful learning moments.