ROOTS SHOP
About ROOTS SHOP
Minimum order €150
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Brand location Paris, Île de France, France
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Since 2022
Made in France
ROOTS was not born from a trend. It was born out of rejection.
Rejection of conventional products, opaque compositions, and this promise repeated everywhere: to mask instead of understanding.
After experiencing the effects of these products on her own hair, our founder Sabrine made a radical choice: to return to the essentials.
Create treatments that work at the root.
Not on the surface.
At ROOTS, we believe the scalp is the starting point for everything.
It is what nourishes, balances, and determines the health of the hair.
Our formulas are composed exclusively of natural ingredients, selected for their real effectiveness: raw vegetable oils, traditional active ingredients such as garlic or ginger, without endocrine disruptors or compromises.
ROOTS caters to a demanding clientele.
Women and men who no longer want to accumulate products, but understand what they are applying.
Those who seek meaning, transparency, and visible results.
Today, the brand brings together an engaged community of over 40,000 people, sensitive to a more conscious approach to hair care.
Each product is designed as a ritual, not as an instant solution.
ROOTS is a simple vision: going back to the root to rediscover living hair.
Rejection of conventional products, opaque compositions, and this promise repeated everywhere: to mask instead of understanding.
After experiencing the effects of these products on her own hair, our founder Sabrine made a radical choice: to return to the essentials.
Create treatments that work at the root.
Not on the surface.
At ROOTS, we believe the scalp is the starting point for everything.
It is what nourishes, balances, and determines the health of the hair.
Our formulas are composed exclusively of natural ingredients, selected for their real effectiveness: raw vegetable oils, traditional active ingredients such as garlic or ginger, without endocrine disruptors or compromises.
ROOTS caters to a demanding clientele.
Women and men who no longer want to accumulate products, but understand what they are applying.
Those who seek meaning, transparency, and visible results.
Today, the brand brings together an engaged community of over 40,000 people, sensitive to a more conscious approach to hair care.
Each product is designed as a ritual, not as an instant solution.
ROOTS is a simple vision: going back to the root to rediscover living hair.
