Rude Health
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Minimum order €100
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- Since 1987
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Founded in London in 2005 by Nick and Camilla Barnard, Rude Health was born with a strong conviction: to offer simple, natural and tasty foods, prepared like at home. Although the brand started with artisanal muesli created in the family kitchen, it quickly distinguished itself thanks to its pioneering approach to plant-based drinks.
From their very first creations, the founders refused compromises: no unnecessary additives, no stabilizers, no artificial flavors. Rude Health focuses on short, clean and easy-to-read recipes, containing only the essentials: real ingredients, water, and the company's expertise. This philosophy places the brand among the forerunners of a new generation of plant-based milks – more natural, more authentic and more indulgent.
The range has expanded over the years: almond, oat, coconut, hazelnut… Each drink is designed to reveal the characteristic taste and texture of the main ingredient, allowing for both barista use and daily consumption. This mastery of plant-based drinks became one of the pillars of Rude Health's identity, contributing significantly to its international renown.
Today, the company stands out as one of the major players in the plant sector in Europe. Its drinks are praised for their simplicity, quality and natural character. True to its original spirit, Rude Health continues to champion real, joyful and sustainable food — where plant-based drinks occupy a central place in the art of eating better, with pleasure and without artifice.
From their very first creations, the founders refused compromises: no unnecessary additives, no stabilizers, no artificial flavors. Rude Health focuses on short, clean and easy-to-read recipes, containing only the essentials: real ingredients, water, and the company's expertise. This philosophy places the brand among the forerunners of a new generation of plant-based milks – more natural, more authentic and more indulgent.
The range has expanded over the years: almond, oat, coconut, hazelnut… Each drink is designed to reveal the characteristic taste and texture of the main ingredient, allowing for both barista use and daily consumption. This mastery of plant-based drinks became one of the pillars of Rude Health's identity, contributing significantly to its international renown.
Today, the company stands out as one of the major players in the plant sector in Europe. Its drinks are praised for their simplicity, quality and natural character. True to its original spirit, Rude Health continues to champion real, joyful and sustainable food — where plant-based drinks occupy a central place in the art of eating better, with pleasure and without artifice.
