Heineken in Africa

New updated and enriched paperback edition. After six years of investigation that led him to conduct four hundred interviews in thirteen African countries and to consult hundreds of documents issued by the company itself, Olivier van Beemen reveals the practices and methods of Heineken to achieve on the African continent profits well above its world average. It shows how the firm was able to remain in place in many African countries despite decolonization and civil wars, sometimes at the cost of dubious implications (South African apartheid, genocide in Rwanda) by taking advantage of the absence of regulations in marketing, health or environmental standards. And this, without ever considering the damage caused by alcohol abuse to the economies and societies in which the company operates. This book challenges the golden legend constructed by Heineken and shatters the myth of a virtuous company that respects human rights and the environment. The shock investigation into the multinational Heineken.