Sergent Major

Sergent Major is the story of a French brand with one conviction: it is by developing their imagination that children flourish best. This is why since 1987, we have been imagining original clothes, accessories and even toys in our workshops in France, which are so many wonderful stories to invent, reinvent, play and tell.

Since our beginnings, we have not stopped perfecting our know-how and bringing to each piece the little details that make it unique, and that make us famous: our patterns, embroidery, patches or exclusive buttons are all created to make spark children's imaginations

We know that childhood time is as precious as it is special. This is why all our creations are thought out and adapted to meet the needs of little ones, toddlers and their parents, and why we create clothes, accessories and toys that accompany them in all adults and small moments of childhood: from back to school to a walk in the park, from birthday parties to family pajama weekends, from summer holidays at the sea to snowball fights.

This is also why we are committed to promoting learning to read and write, to allow all children to develop their imagination and invent their own stories, in particular with the Prix Plume, the prize literature for children from kindergarten to the end of primary school.

At Sergent Major, children are our primary source of inspiration. For them, we constantly re-imagine the best products and services, for all the stories they have to live and invent.

Sergent Major has been happily dressing children from 0 to 11 years old since 1987.