We believe a material is not a means. It is the essence. Everything starts at the touch. Set Amsterdam is a small, research-based design studio that creates contemporary objects for everyday lives. All of our designs revolve around what we like to call ‘the daily remarkable’: small, slow moments in life where appreciation for your surroundings and love for the simple have time to take root and grow. The materials we see, touch, and smell every day are at the core of our designs. Textures tell stories, reflections hint at what’s underneath, layers unraveled turn the complicated into something simple. These materials guide our designs and lead the research. We believe a material is not a means serving an idea, but the absolute essence of each product.