We are made up of 70% water. The planet too. Chance works in mysterious ways.
Faced with the sun, the salt, the wind, we understood very early on that protecting our skin and protecting the ocean were the same fight. We don't take from nature without giving something back.
That's why we donate 1% to an association that protects children and the future. Do the math: 70% water, 1% for tomorrow. We are all 71%.
SeventyOne Percent was born from this idea, and from a playground: the waves of the Southwest. Natural, protective cosmetics, without compromise on either your skin or the planet. Because we do not inherit the ocean, we borrow it.
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