Faced with the power of natural elements, we deeply believe in the importance of protection: protecting ourselves on a daily basis but also protecting the planet which is our playground. And as we are made up of 70% water, the planet is also made up of 70% water and we donate 1% to an association for the protection of children and the future... we are all 71%.Carried away by positive energy, the desire to act, the desire to do well and honesty, SeventyOne Percent has created a brand of natural protective cosmetics meeting the values of environmental respect and respect for everyone's skin.