Shôbi
About Shôbi
Minimum order €150
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Brand location PARIS, Île de France, France
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Since 2025
Made in Japan
Shôbi was born from a transmission. 
Founded by Naomi, a Japanese woman living in France, the brand draws inspiration from a cultural heritage where tea is much more than a drink: a gesture of respect, presence and connection. 
In Japan, tea accompanies silences, marks the seasons, creates space to breathe. 
With Shôbi, Naomi chooses a rare approach:
single-varietal teas, from a single producer and a single cultivar — like a grand cru. 
Where many offer standardized blends, Shôbi reveals the identity of a terroir, a harvest, a know-how. 
Each selection is made directly from Japanese artisan producers. 
Shôbi is not simply a tea brand. 
It's an invitation to slow down — a transmission, cup by cup.
Founded by Naomi, a Japanese woman living in France, the brand draws inspiration from a cultural heritage where tea is much more than a drink: a gesture of respect, presence and connection. 
In Japan, tea accompanies silences, marks the seasons, creates space to breathe. 
With Shôbi, Naomi chooses a rare approach:
single-varietal teas, from a single producer and a single cultivar — like a grand cru. 
Where many offer standardized blends, Shôbi reveals the identity of a terroir, a harvest, a know-how. 
Each selection is made directly from Japanese artisan producers. 
Shôbi is not simply a tea brand. 
It's an invitation to slow down — a transmission, cup by cup.
