Fine Dining & Living brings together fine, contemporary and well thought out tableware, home and decoration brands. Each of these brands offers beautiful products that are based on innovation and creativity, while keeping the user friendliness in mind.
Our story began more than 60 years ago as a traditional wholesaler called Aerts NV, distributing well-known brands such as Salt&Pepper and Yong in Central Europe. In 2017 we decided to change our strategy from traditional wholesale activities into a European multi-brand company with exclusive in-house brands. All our brands focus on developing and delivering added value products for their users and this for both the retail and hospitality market. This new process successfully started 4 years ago with the launch of the brand “Fine2Dine” in the hospitality sector and the revamp of “Salt&Pepper” in the retail market. The renewed vision was successfully implemented by our employees, who could identify themselves with this modern company entity.
By changing our name to “Fine Dining & Living”, we created a company name that truly reflects who we are and what we want to be – A multi-brand company focusing on the dining and living experience, making it as “fine” as possible. Fine Dining & Living encourages our team to continue diversifying our product portfolio to provide our customers with inspiration, surprises and solutions for decorating and enjoying their entire home, hotel, restaurant or any other business even more, day by day. The different mixture of our brands stimulates the possibility to create your own personal lifestyle concept.