Beer Smile - 47cl Craft Master One Glass

This glass shape is ‘The Craft Master One’, patented by Rastal (which is why you don’t see as many of them about) and designed to maximise and retain aromas with its tapered body and flared lip, creating an optimal drinking experience. In my mind, it makes the top of the glass look like a head, so creates a great canvas to stick a face on. The concept for the can putting a smile on a character’s face has been in my head since I launched my first glass, so I’m happy to have finally brought it to life.