The QT (UK)

Welcome to The QT, where cuteness meets goodness! We're all about bringing you adorable, Earth-friendly, organic kids' apparel, free from stereotypes. Our designs embrace circularity, ensuring your little cuties look great while caring for the planet they'll inherit. Beyond a brand, we're a movement nurturing love for our planet and empowering kids with values of equality.

The QT is created and designed by a parent, who was frustrated by the kids’ clothing stereotype that “cute” is for girls and for babies, making it close to impossible to find clothing with adorable animal prints for boys after toddlerhood. The QT brings to you "cute" that boys and girls can enjoy - equally. But the most important thing for founder, designer and parent Petya is to bring to you clothing that is as harmless as possible and loaded with positive vibes, so that you can feel confident that what you have purchased has not harmed and will not harm anyone in any way. That's why The QT is sustainably and ethically made, and also designed for circularity to be as close as possible to fully natural, recyclable, biodegradable and compostable.

If you value quality over quantity, style over fashion, cuteness over beauty, and clothes that wash without polluting, you are going to love The QT. Join us in spreading cuteness and goodness far and wide.