THE RAD BLACK KIDS
Ships orders within 3 to 5 days
Minimum order €100
All brands in one minimum checkout of €300.00 and always shipping free
- Since 2014
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THERADBLACKKIDS
The Rad Black Kids are quintessentially all of us that don't feel represented by the monolithic views that we are painted over with a broad brush. The need for this brand grew out of a desire from the founder to see faces that reflect his in action sports. He began through building longboards, simply because he couldn't afford one, so his background in architecture made this possible. The Rad Black Kids took the ethos of quality and rider legitimacy of boards, and implemented it in clothing. As time went by, and longboards flew off the shelves The Rad Black Kids took the same principles of quality, durability and longevity, and applied them to our first clothing collection in 2015. With each season, the goal of each collection was to create immersive story telling experience. The founder felt as though the garments could tell stories from his home country of Zimbabwe, and stories of Africans in the diaspora. Each piece could be an ""soldier"" on this crusade of shattering monoliths.
The Rad Black Kids has now evolved to a brand that is not only better at narrative based product design, but now all our products are now made in Portugal. Sustainability and reduction of carbon emissions are paramount to The Rad Black Kids. We have been planting a tree for every product we sell since our inception in 2014, but now, due to the catastrophic climate emergency we now plant 20 trees for each product sold!
The Rad Black Kids has now evolved to a brand that is not only better at narrative based product design, but now all our products are now made in Portugal. Sustainability and reduction of carbon emissions are paramount to The Rad Black Kids. We have been planting a tree for every product we sell since our inception in 2014, but now, due to the catastrophic climate emergency we now plant 20 trees for each product sold!
