The Shoelace Brand
⚡️ Ships in less than 48h
Minimum order €100
All brands in one minimum checkout of €300.00 and always shipping free
- Since 2017
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The Shoelace Brand – Turning Everyday Details into Fashion Statements
The Shoelace Brand was born from a "bad purchase" that turned into a brilliant idea. When I bought a pair of sneakers that didn't fit and didn't look good either, there was one redeeming quality – the laces. They were stylish, eye-catching, and made the shoes worth keeping for that detail alone.
That moment sparked a vision: what if shoelaces were more than functional? What if they could be a creative, affordable, and fun fashion accessory that allows anyone to express their personal style? Since then, I've made it my mission to turn everyday shoelaces into statement pieces – celebrating color, trends, individuality and self-expression.
The Shoelace Brand is a Swedish, female-owned brand with a love for fashion and detail. All laces are designed in Sweden and produced with carefully selected materials like recycled silk, soft cotton, glitter blends, vegan leather and reflective fibers.
Today, our products are sold in over 250 stores across 24 countries and 4 continents. Thanks to their small size, accessible price point and eye-catching design, our laces are the perfect impulse buy – easy to display, easy to fall in love with, and easy to gift.
Whether you're a concept store, fashion boutique, kids' shop or sneaker retailer, The Shoelace Brand adds personality to your shelves and fun to your customers' everyday wardrobe.
We give the day another fun decision to make – what lace swap are you doing today?
The Shoelace Brand was born from a "bad purchase" that turned into a brilliant idea. When I bought a pair of sneakers that didn't fit and didn't look good either, there was one redeeming quality – the laces. They were stylish, eye-catching, and made the shoes worth keeping for that detail alone.
That moment sparked a vision: what if shoelaces were more than functional? What if they could be a creative, affordable, and fun fashion accessory that allows anyone to express their personal style? Since then, I've made it my mission to turn everyday shoelaces into statement pieces – celebrating color, trends, individuality and self-expression.
The Shoelace Brand is a Swedish, female-owned brand with a love for fashion and detail. All laces are designed in Sweden and produced with carefully selected materials like recycled silk, soft cotton, glitter blends, vegan leather and reflective fibers.
Today, our products are sold in over 250 stores across 24 countries and 4 continents. Thanks to their small size, accessible price point and eye-catching design, our laces are the perfect impulse buy – easy to display, easy to fall in love with, and easy to gift.
Whether you're a concept store, fashion boutique, kids' shop or sneaker retailer, The Shoelace Brand adds personality to your shelves and fun to your customers' everyday wardrobe.
We give the day another fun decision to make – what lace swap are you doing today?
