Founded by friends Ross Smethurst and Melanie McNelly, it is Twelve Below’s bold ambition to develop a new category of mixers and soft drinks where the consumer’s health and knowledge is at the centre of the brand. We want to challenge the drinks industry on the authenticity of ‘low sugar’ drinks brands, whilst changing the customers perception that low sugar means that taste is compromised.
Twelve Below are uniquely positioned as the UK’s first 100% all natural genuinely low sugar tonic. Inspired by British fruit flavours and sweetened with a dash of organic agave, the tonics contain 2.5g of natural sugars and have only 12 calories per 100ml serving. We promise great natural flavours and health conscious drinks which can be paired with a range of spirits or simply enjoyed as a sophisticated standalone drink.