um:i
Ships orders within 3 to 5 days
Minimum order €100
All brands in one minimum checkout of €300.00 and always shipping free
- Since 2024
We spark playful curiosity and bring a lighthearted intimacy to people’s sex life.
Sex positivity is on an all-time high within public discourse, and yet nearly half of all adults are not satisfied with their sex life.
And for good reason. Overwhelmed by all the talk and options surrounding sex, people tend to get in their heads and ask themselves the hard hitting questions: What do I want? Is what I like okay? Am I boring? Am I fulfilling expectations? How does it mean for me to be sex positive? What does my sexual partner like? Am I having as much fun with sex as I could be?
When feeling overwhelmed, many people fall into mechanical routines & in-out sex scripts that are super difficult to break—especially in long-term relationships. And despite what the abundance of conversation-sparking card games might suggest, talking is a great first step, but it rarely leads to lasting behavioral change. um:i is here to unscript sex and foster deeper, more playful intimacy between people! We believe sex should be playful, uninhibited, and full of curiosity—a moment of lightness and connection between people. We want to create a safe, inviting playground where you can explore, experiment, and embrace your desires with confidence and joy.
Sex positivity is on an all-time high within public discourse, and yet nearly half of all adults are not satisfied with their sex life.
And for good reason. Overwhelmed by all the talk and options surrounding sex, people tend to get in their heads and ask themselves the hard hitting questions: What do I want? Is what I like okay? Am I boring? Am I fulfilling expectations? How does it mean for me to be sex positive? What does my sexual partner like? Am I having as much fun with sex as I could be?
When feeling overwhelmed, many people fall into mechanical routines & in-out sex scripts that are super difficult to break—especially in long-term relationships. And despite what the abundance of conversation-sparking card games might suggest, talking is a great first step, but it rarely leads to lasting behavioral change. um:i is here to unscript sex and foster deeper, more playful intimacy between people! We believe sex should be playful, uninhibited, and full of curiosity—a moment of lightness and connection between people. We want to create a safe, inviting playground where you can explore, experiment, and embrace your desires with confidence and joy.
