Wild Projects

Wild Projects is a sustainable children’s apparel company creating natural, movement-friendly clothing designed to bring kids closer to nature.
Under our umbrella, we run two complementary brands: The Wild, focused on high-performance mountain wear for children, and WLDLY Kids, offering comfortable, everyday essentials with the same commitment to natural materials and conscious design.

Our collections are made in small batches in the EU using carefully selected fabrics like organic wool, TENCEL™, and linen. Every piece is inspired by the outdoors — from functional cuts and skin-friendly textures to earthy tones and nature-based prints — and built to support freedom of movement, layering, and durability.

Wild Projects is ideal for concept stores and eco-conscious retailers looking to offer parents high-quality, sustainable alternatives to synthetic kidswear. With a proven direct-to-consumer model and a growing loyal customer base, we’re now expanding into wholesale to reach new like-minded partners across Europe.