Willy Be Smart
About Willy Be Smart
After 45 years of direct imports, Willy Be Smart is born: a chain of 10 stores in Italy that brings to B2B marketplaces a curated assortment of gadgets, stationery, party items, seasonal products (Christmas, Halloween, Easter, beachwear), makeup, and clothing—all for less than €10 to the public.
Our DNA: familiar and imaginative environments where retailers find "that special something" for school, home, gifts and four-legged friends.
Direct import, competitive prices, fast restocking. Min order €150.
After 45 years of direct importing, Willy Be Smart was born: a chain of 10 Italian retail stores now bringing to B2B marketplaces a curated assortment of gadgets, stationery, party supplies, seasonal items (Christmas, Halloween, Easter, summer), make-up and apparel — all priced under €10 retail.
Our DNA: family-friendly, playful store environments where retailers find "that something special" for school, home, gifting, and four-legged friends.
Direct importing, competitive pricing, fast reordering. Min order €150.
Our DNA: familiar and imaginative environments where retailers find "that special something" for school, home, gifts and four-legged friends.
Direct import, competitive prices, fast restocking. Min order €150.
After 45 years of direct importing, Willy Be Smart was born: a chain of 10 Italian retail stores now bringing to B2B marketplaces a curated assortment of gadgets, stationery, party supplies, seasonal items (Christmas, Halloween, Easter, summer), make-up and apparel — all priced under €10 retail.
Our DNA: family-friendly, playful store environments where retailers find "that something special" for school, home, gifting, and four-legged friends.
Direct importing, competitive pricing, fast reordering. Min order €150.
