The story dates back to 1850 with Pedro Ruiz Vázquez, great-great-grandfather of the current manager of Xocolalla and the first in the line of succession to begin his journey in the world of traditional Toledo confectionery. The business was passed on to the children when they got married and started their own families. For many years they carried out their activity in La Mata (Toledo) and had the workshop in their own home, which they transformed during the Christmas campaign.
In 2021, after more than 170 years of Toledo confectionery tradition, Xocolalla was born in Santa Olalla, a company dedicated exclusively to the manufacture of chocolate products that, despite automating certain processes, continues to have as its main axis of production the quality of the raw materials used and their local origin. The main objective is to satisfy the needs of its customers through continuous attention and product excellence.