BOOK - The evolution of beauty

A new look at beauty, its canons, its modes and its expression. After centuries of imposed aesthetic “standards”, the era is one of singular beauty. Both brands and consumers today give pride of place to originality, individuality and differences. How have yesterday's taboos become today's sources of inspiration? Abolish the boundaries between genders, rehabilitate body hair, shapes or even smells, demystify female desire… The list is long, and the ideas endless! From the tip of the eyebrows to the tips of the nails, the world of beauty and fashion becomes a playground, when it does not become a political manifesto. Kari Molvar, journalist published at Vogue, at the New York Times Style Magazine and at Forbes, retraces this formidable revolution through an approach that is at once historical, scientific and journalistic in this book with rich and colorful iconography! “Today, it is no longer a question of conforming to any ideal, but to tell his own story through his appearance. »